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Yes to Giving: Target Aims to Donate $25 Million to School Kids in Need
According to a 2013 study, US public school teachers spent about $3.2 billion on classroom supplies in the 2012-2013 school year, an estimated $1.6 billion from their own pockets, or about $500 a year...
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Forever Proud: TD Bank Walks Its Talk With WorldPride 2014 Sponsorship
The recent WorldPride event in Toronto marked the first time the event had been held in North America—and served as a testament to platinum sponsor TD Bank Group's acceptance of diversity.The most...
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Walmart Boosts Women-Owned Brands With Major Retail Push
The world's biggest retailer is betting on women entrepreneurs in a big way. Starting in September, Walmart will carry a range of items by women, but not just for women, in its stores.From lingerie to...
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IKEA Joins Costco, Gap in Voluntary US Wage Hike
IKEA joined a still-limited list of US retailers that is raising minimum wages voluntarily even as the issue of boosting the legally required minimum pay for low-wage workers continues to roil American...
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Branding Responsibility: An Insider's Look at Interbrand's Best Global Green...
This week Interbrand, in partnership with Deloitte, released its annual Best Global Green Brands report for 2014, ranking the top 50 among its 100 Best Global Brands. While automotive brands continue...
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Silicon Valley's Biggest Brands and Investors are Getting Behind Diversity
With corporate citizenship, gender equality and diversity the name of the game nowadays in the corporate ecosystem, one must wonder if the bigwigs throwing support behind these movements are actually...
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Starbucks Takes Employees to College with New Achievement Plan
Last week Starbucks announced it would give customers a boost with free wireless charging of smartphones. Now it's giving its employees a boost by sending them back to school on the company's dime.In...
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GLAAD Celebrates Brands Doing it Right This Pride Month (and Beyond)
We asked Rich Ferraro, who has been tracking and writing about LGBT images in advertising and marketing for the past decade, to share with us some of the most innovative 2014 LGBT Pride campaigns. As...
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P&G's Green Effort Is Growing, But Critics, Consumers See Room for Improvement
Procter & Gamble has plenty on its plate these days as returned CEO A.G. Lafley fights to restore the CPG giant to some semblance of the sales-and-earnings juggernaut that he created a decade ago....
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Marriott Renews Vows to LGBT Community with #LoveTravels Campaign
Marriott International is one of many travel companies that have made a point of supporting the LGBT community through events and sponsorships. Now, the company, which is the parent of hotel brands...
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IBM Pays It Forward with Expanded Smarter Cities Initiative
While George Orwell had the world fearing Big Brother since publishing "Nineteen Eighty-Four" in 1949, IBM has been trying to find a way in recent years to use Big Data for the greater good.With its...
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Woes Aside, Target Seeks to Remind Consumers That It's a Good Citizen
Following a bleak earnings report and some serious shuffling of leadership, Target is hoping a new corporate citizenship campaign can buff out some of the blemishes on the once shining brand. A quartet...
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JPMorgan Chase Creates 100 Million Reasons to Believe in Detroit’s Future
While the City of Detroit deals with its bankruptcy and State of Michigan taxpayers fund its bootstrap efforts, outside partners continue to rally around the troubled Motor City brand in the belief...
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People Power: P&G Engages Palm Oil Protests and Collective Action
Social media has brought the conversation between brands and consumers full-circle as the intersection between digital citizenry and corporate citizenship increasingly requires "doing what’s right."The...
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Visa, MasterCard Team Up to Push for Better Credit Data Protections
As more information and new reports of data hacks continue to pour in, striking major retailers like Target, Neiman Marcus and others, the US is becoming increasingly aware of the many dangers...
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Under Pressure from Activists, Facebook Vows to Filter Firearms Posts
In the aftermath of a revealing investigation and an outcry from Mayors Against Illegal Guns and the nationwide Moms Demand Action for Gun Sense in America group to stiffen its policies around weapons...
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Reddit Sticks to Unusual Business Model with Charity Commitment
Reddit has announced it will donate 10 percent of its 2014 ad revenue to charity, a decidedly bold move for the social media site that has yet to make a profit.Fighting tirelessly to keep its unique...
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Brazil's Endangered Armadillo Will Get Boost from World Cup Supporters
World Cup mascots aren't generally cause for outrage, unless you're one of the many football fans that believe there's no place in the game for oversized, anthropomorphic animals. But since 1966, when...
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Primark Commits to Toxin-Free Products Following Greenpeace Campaign
Following in the steps of luxury brand Burberry, British retail giant Primark is the latest major brand to bow to Greenpeace's demands to go toxin-free, agreeing to eliminate hazardous chemicals in its...
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Target, Neiman Marcus Invest in Payments Tech as Retailers, Banks Point Fingers
The hits just keep coming for Target. The retailer's massive security breach over the Thanksgiving and Black Friday shopping holidays affected some 110 million shoppers, and it was just revealed that...
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